CATALOG COPYWRITING

CAPTIVATES YOU

Catalog Champions

Catalog copywriting is one of the most expansive niches in direct marketing. Catalog retail is very vital business in the U.S.and around the world. According to figures issued by the Direct Marketing Association, sales (online and mailed) are projected to top $176 billion in 2008.

CyberCatalogs.com, a premier mail order catalog search directory, lists over 700 American and International catalogs, with new titles and updates added regularly. This comprehensive catalog information resource links potential customers directly to catalog companies, via thorough content reviews and innovative visual search techiques.

Search CyberCatalogs.com Directory.

Ten Tips to Copy that Talks

** Write to the primary purpose: to sell the product offered. ** Aim for verbal clarity which increases customer buying intent. ** Design catalog copy to attract readers within the first five words.** Flag web surfers quickly with arresting informative copy.** Reward your future customers with a benefit for scanning the catalog.** Simplify your item descriptions and avoid technical jargon.** Build your offer with specific selling facts, instead of production "show".** Carve out your product superiority and market its life changing power. ** Gear your word choice to the average reader comfort level.** Create toward the power of attitude. A product is what the buyer thinks it is.

These ten tips are adapted from 34 rules of catalog copywriting presented by Herschell Gordon Lewis, author of Catalog Copy That Sizzles.